Multilingual Language Translation + Website Translations and Optimization by A2Z Translate

The Importance of Keywords & Keyphrases

Keyword and keyphrase creation go hand in hand with search engine and directory submission. A Search Engine references these vital pieces of information about your site in an index, which then returns results to users. We ask you to give us some words and phrases that you think are relevant to your service/product. We may expand on these if we think there is a demonstrable demand. A2ZTranslate Ltd. then polls one search engine in each language market. Below, where you see (target keyword), insert keywords/keyphrases relating to your particular product or service. The initial questions we ask of the search engine are:

• How many unique searches for (typical target keyword) are made in English?
• How many unique searches for (typical target keyword) are made in the local language (e.g. German)?

This establishes at what frequency users are searching in English or their native language. A2ZTranslate Ltd and the client then identify suitable keywords/keyphrases (and their local language versions) and ask the search engine:

• In the past 30 days, how many times have you been asked for results using (actual target keyword) and similar phrases?

"Keywords and keyphrases referring to the same product in different languages will be different, not direct translations ..."

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